Sift Bake Shop: Baking up a new business

Tuesday, February 20, 2018

Throughout his career as a pastry chef, Adam Young of Westerly wowed people with his famous French macarons, exquisite cake designs, and impeccably flavored tortes, tarts, and other sweet treats.

Adam wanted to share his craft with a wider audience – in a place that catered to locals and tourists alike. He had a vision of creating a space that had a coastal New England look with an exhibition feel. The farms in the area have incredible products, so Adam knew he wanted to incorporate local, seasonal ingredients in his baked goods, and he wanted guests of his bake shop to be able to watch his craft in action. He felt it was important, he said, to create an experience for guests that appealed to many senses, so they’d be inclined to come back for more. The space should invite creativity in, and the establishment should feel homey, but special.

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Category: small business