Market Research: Data and Analysis

Impact of Naval Sub Base on Groton Demographics
Impact of Naval Sub Base on Groton Demographics

The significant presence of active duty military personnel in the Town affects demographic data, such as population, household income, consumer spending, and other indicators that retailers and other consumer-oriented businesses use to make location decisions. The purpose of this analysis is to assist the Town in distinguishing between military and civilian resident characteristics and communicating the results to various stakeholders.

Posted: May 30, 2018