"Explore More" Website Redesigned to Target Growth

23 May 2022

Economic Development

New Website Engages Site Selectors by Making Content Easily Accessible and Navigable

GROTON, CT -- Groton Economic Development recently launched a newly designed website, created by Golden Shovel Agency, to further strengthen its online presence and foster economic growth. The website features an engaging video banner on the homepage that gives visitors a quick visual overview of the community. It also has an updated style that is visually-striking and reflects current trends in website design. Additionally, the appearance and layout are designed to improve readability and use of the site on mobile devices.

“A top priority was to make the site as easy to navigate on mobile devices as possible,” said Sam Eisenbeiser, Economic Development Specialist at Groton Economic Development. “To achieve this, direct links were added to the landing page using intuitive visual icons. Also, the overall design is better organized and visually clean and bright. Interactive elements were also added to let users explore data on their own.”

In addition, the website content has been updated to make key site selection decision-support data (key industries, available sites, talent pool, etc.) accessible in a single click. Interactive mapping elements have been added so users can explore the primary industry clusters and the higher education ecosystem in the region.

The team at Groton Economic Development is proud to show off this newly redesigned website as it’s data-rich and easy to navigate. Because the content is targeted towards site selectors, they expect that even users located outside of the region will be able to see the value of the community right away.

“It has always been an honor to work with Groton Economic Development,” said Aaron Brossoit, CEO of Golden Shovel Agency. “The new site will continue to be a great asset for target audiences to understand opportunities in the area, and demonstrates their economic growth potential.”

You can view the newly redesigned website at https://www.exploremoregroton.com


GROTON ECONOMIC DEVELOPMENT is ready to help your business succeed in Groton, whether you’re an industry leader, an artisan, high-tech startup, or just someone with a great idea. We’ll connect you with the resources you need.

GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone’s lives. Everything it does connects businesses and talent with communities they’ll thrive in. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies. Learn more at https://www.goldenshovelagency.com.


Audrey Anderson

Golden Shovel Agency +1-888-266-4778