Surviving & Thriving: Digital Tools To Help Small Businesses Pivot

Broadening your business model to include digital commerce could be critical to your success adapting to impacts and changes that will continue in the months ahead.

A Main Street America small business survey in early April found that nearly two-thirds of businesses had no online sales component in place to complement their storefront operations.

E-commerce functionality adds new modes of customer interaction perfectly suited for today's environment:
- contact-free
- automated
- social media-friendly

To help businesses get started with digital commerce, Connecticut Main Street has developed a series of short and practical how-to videos. The videos cover topics such as Fulfillment, Payment Systems and Social Media for Main Street businesses. Click here to learn more.

 

 

 

At a minimum, businesses need to heighten their online presence on business directories like Google, Yelp and TripAdvisor. The infographics below offer simple steps for getting started:

 

 

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