Protecting and Building Your Brand with Amazon

In this session, discover the programs and tools Amazon offers to help build and safeguard your brand. We will explore a suite of programs that protect your product's intellectual property and prevent counterfeits. Additionally, we will discuss how to leverage Brand Stores, A/B tests, Brand Analytics, etc. to enhance your brand's visibility and engagement in Amazon's store. By the end of the session, you will have a comprehensive understanding of the essential Amazon brand-building and brand protection programs and tools to help drive growth in Amazon's store. Finally, we will also share information on the resources and programs Amazon has to help enable small business success.

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