New Asia Market: Purple Yam, Jackfruit or Sticky Rice

6 Mar 2018

Small Business

Hyung Im stops stocking shelves to help a man looking for sticky rice.

The owner of New Asia is repeatedly interrupted as he arranges jars of roasted eel, tins of broiled mackerel, containers of kimchi, and Japanese cookies and candies on the shelves of his specialty food market at 505D Long Hill Road.

He chuckles each time he suspends his task, always eager to help a customer find what they’re searching for.

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